Wanted

Product Information

Brand valuesare Key to Customer Satisfaction, Akeneo 2020 Global B2B Survey Shows

Ziggy Zorro

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Manufacture

Brands

97%

of manufacturers and distributors consider product information a priority

and

Brand values #1

Brand values are the #1 buying criteria (other than price) according to 61% of respondents

81%

sell or promote products through more than one channel — especially online

36%

Sell on marketplaces

Sells
According to brands’ 12-month investments projections

The variety of channels and high customer expectations for product information create many challenges for teams that are not fully empowered

57%

of respondents have more than 4 teams managing product information

But

54%

lack a dedicated solution to centralize and manage product information

take control

Couch

It’s time to take control of your product data and processes to deliver customers a relevant, high-quality product experience

  • Cart

    56%

    say enriched product information helps convert more sales

  • Why ?
  • Charge

    45%

    say it allows them to charge more for the same product