Wanted
Product Information
Brand valuesare Key to Customer Satisfaction, Akeneo 2020 Global B2B Survey Shows
97%
of manufacturers and distributors consider product information a priority
and
Brand values #1
Brand values are the #1 buying criteria (other than price) according to 61% of respondents
81%
sell or promote products through more than one channel — especially online
36%
Sell on marketplaces
-
53%
will invest in smart speakers
-
45%
plan to invest in chatbots
-
39%
will spend on AR/VR
The variety of channels and high customer expectations for product information create many challenges for teams that are not fully empowered
57%
of respondents have more than 4 teams managing product information
But
54%
lack a dedicated solution to centralize and manage product information
It’s time to take control of your product data and processes to deliver customers a relevant, high-quality product experience
-
56%
say enriched product information helps convert more sales
- Why ?
-
45%
say it allows them to charge more for the same product