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Definitions of terms and acronyms from the world of product experience, digital experience, and eCommerce.
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Online sales continue to grow in the United States and around the world. In 2016 alone, the US had 177.8 million online buyers who made...
How consumers shop for products in an omnichannel world is changing faster than ever. In particular, airport shopping has shifted as co...
It wasn’t long ago that catalogs ruled the day, brick-and-mortar stores ruled High Street, and malls were the place to be. Salespeople hit the ac...
We recently sat down with eCommerce expert Brian Beck, who works as SVP of eCommerce and Omnichannel Strategy at Guidance, a leading co...
While virtually every brand today has some type of an online presence, not all brand strategies align with successful omnichannel experiences. Custo...
Ever clicked that “Buy Now” button on your favorite online store and marveled at how effortlessly the product arrives at your doors...
Historically, B2B transactions have been characterized by complex, relationship-driven processes that often require extensive negotiati...
In recent years, “omnichannel” has become more of a buzzword than a true strategy. "Omni" is a Latin prefix that means "all" or ...
Every single day, new digital touchpoints emerge that offer users an enticing new way to shop. Whether it’s new digital marketplaces coming onto...
Have you gone on TikTok recently? It seems as if every other video that pops up on your FYP recently is promoting some product that promises to cha...
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